Alp Korpe Berlin · Growth Ops
Growth Operations Manager · Berlin

Alp Korpe

I design data-driven GTM strategies and build the technical infrastructure to execute them at scale.

About

Revenue architect with marketing and engineering depth.

Eight years across paid acquisition, performance agencies, and analytics infrastructure, plus an M.Sc. in Information Technology.

At Moss, I lead the AI and data layer for Growth: company-wide marketing attribution, full-funnel tracking, an internal Claude/MCP skill library, and AI integrations across the marketing stack.

My approach: GTM strategy is only as good as the systems executing it. I establish a single source of truth across Marketing, Sales, and Product first, then design the automated workflows that let the team scale aggressively.

Selected Work

Five projects that show the shape of the work.

A small slice. The full archive lives at /projects.

  1. 01

    Autonomous RevOps AI Agent

    Connected BigQuery to Claude through a Python CLI.

    Delivers automated efficiency analysis and executive-grade strategy reports without analyst intervention. Runs Executive Briefs, Deep Dives, and Rebudgeting Scenarios as distinct modules.

    • 5+ hours saved weekly on manual analysis
    • Generates 5 distinct rebudgeting scenarios per run
  2. 02

    Enterprise Ad Campaign Automation

    Unblocked scale in paid acquisition at Quandoo.

    Engineered a Google Ads API automation that replaced a 50-step manual workflow. Slashed CPA by 65% and reclaimed 30 hours of weekly analyst capacity for strategic growth initiatives.

    • 30 hrs/week reclaimed
    • 65% CPA reduction
    • 4× budget efficiency
  3. 03

    DataLayer Sidepanel

    Solved a recurring marketing-analytics pain point.

    A Chrome extension that surfaces GTM dataLayer events in real time, directly in the browser's side panel. Featured on Product Hunt; used by marketing analytics teams as a default install.

    • Featured on Product Hunt
    • Used daily by marketing & analytics teams
  4. 04

    Ad Mocker

    Accelerated creative review cycles.

    A dynamic ad-preview tool for Facebook and Google campaigns. Lets marketers preview creative across Facebook feed, Instagram, and GDN with custom business names, headlines, and visuals. JavaScript and Canvas API.
  5. 05

    AI-Powered Content Engine

    Automated end-to-end SEO content production.

    A Python pipeline using the ChatGPT API and Unsplash to generate SEO-optimized blog posts. Proved the viability of programmatic SEO, driving a 2× increase in organic traffic on a side-project domain.

    • 2× organic traffic increase
    • Fully automated post production

See all projects →

More Work

Smaller tools, browser extensions, and one quiet iOS puzzle.

Experience

Eight years across the full growth stack.

  1. Apr 2025 → Present Berlin

    Moss

    B2B spend management startup · ~300 employees

    • Growth Operations Manager Apr 2026 to Present
    • Senior Marketing Analyst Apr 2025 to Apr 2026

    Eliminated the analyst bottleneck with marketing-ai-skills, an internal Claude/MCP library shipped to every marketer. Restored pipeline visibility company-wide with a unified multi-touch attribution framework now adopted by Marketing, RevOps, and Finance. Own the rolling marketing budget and the tracking stack (GA4, GTM, Mixpanel, Dreamdata). Authored cohort-adjusted MQL→SQL conversion logic and the company-wide dictionary of marketing and revenue terms used across Marketing, Sales, Product, RevOps, and Finance.

  2. Dec 2021 → Apr 2025 Berlin

    Quandoo

    Online restaurant reservation platform

    • Senior Digital Analyst Apr 2024 to Apr 2025
    • Digital Analyst Sep 2023 to Apr 2024
    • Senior User Acquisition Manager Nov 2022 to Sep 2023
    • User Acquisition Manager Dec 2021 to Nov 2022

    Unblocked scale in paid acquisition by engineering a Google Ads API automation that replaced a 50-step manual workflow: 65% CPA reduction, 30 hours of weekly analyst capacity reclaimed for strategic growth. Shipped an in-house, GDPR-compliant multi-touch attribution framework. Led GA4 migration and BigQuery integration. As UA Manager, improved paid budget efficiency 4× on multi-channel spend approaching €1M annually.

  3. Feb 2021 → Dec 2021 Istanbul

    App Samurai

    Mobile user acquisition agency

    • Growth & Performance Marketing Specialist Feb 2021 to Dec 2021

    Owned full-funnel growth for global app clients including Amazon, Hepsiburada, Nike, Domino's, and HBO Max, managing budgets across Google Ads, Facebook, and native channels. Led an ML prediction model grounding bid decisions in user behavior data. Doubled organic traffic and leads through systematic A/B testing and competitor analysis.

  4. Sep 2020 → Feb 2021 Istanbul

    Wunderman Thompson

    WPP marketing agency

    • Digital Analyst, Performance, User Acquisition & Growth Sep 2020 to Feb 2021

    Translated enterprise client revenue targets into digital roadmaps and KPI forecasts for Coca-Cola, Sanofi, and Vakıfbank (Turkey's largest state-owned bank). Managed data ETL using Python, Azure Databricks, and AWS S3. Led UA strategy for a new app launch to 1M monthly active users.

  5. Oct 2018 → Sep 2020 Istanbul

    NMQ Digital

    Digital marketing consulting agency

    • Mid-Level Digital Marketing Specialist 2019 to Sep 2020
    • Junior Digital Marketing Specialist Oct 2018 to 2019

    Implemented technical digital strategies (web development, SEO, analytics) and built lead-generation pipelines (Salesforce CRM, Zapier) for global brands including Rituals, Hertz, Philips, and Sony.

Stack

What I reach for.

Data
SQL (BigQuery) · Python · dbt
AI
Claude · MCP · AI Agents
Analytics
GA4 · GTM · Mixpanel · Metabase · Tableau · Looker Studio
Channels
Google Ads · Meta · LinkedIn · Bing Ads (APIs)
CRM
Salesforce · Dreamdata · A/B Testing Platforms
Contact

For collaborations, questions, or just to say hi: yigitalp@yigitalpkorpe.com.

Based in Berlin. Currently at Moss.